Everyone has been young before, especially those born in the 1980s and 1990s. Around the age of 20, China entered a period of rapid development, starting to frequently engage with the international community.

Various overseas luxury brands continuously flooded into the domestic market. Brands that we had never heard of before but have become well-known products, constantly impacted the hearts of young people.

They would save up for half a year or even longer to buy a pair of shoes for thousands of yuan, or a bag for tens of thousands of yuan.

However, this consumption concept has gradually disappeared, and young people have started to consume in the opposite direction. What is happening?

1. Reverse consumption becomes mainstream

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Nowadays, it is obvious that reverse consumption is gradually becoming mainstream among young people. When purchasing products, they will think twice and find more suitable brands.

In the past, when people mentioned the consumption of young people, they might only think of the four words "extravagant waste," thinking that they would spend all their wages every month, not knowing how to save money, or even not understanding the concept of money.

Today's young people have already started to change this behavior. When consuming, they will only choose products with high cost performance and will no longer choose luxury goods that look expensive but are not practical.A common phenomenon is the clothes we wear. Many young people pursue brands, and a short-sleeved shirt may cost four to five hundred yuan or even more.

In fact, short-sleeved shirts do not need to be purchased at such an expensive price. Nowadays, young people find that short-sleeved shirts for dozens of yuan or even tens of yuan can also be worn comfortably and satisfactorily.

The quality of many domestic short-sleeved shirts is not inferior to that of big brands, and the overall shape is also beautiful. Even if you buy dozens of short-sleeved shirts in a summer, it may not cost as much as one before, which also makes them understand how important rational consumption is.

In addition, there are some seemingly high-end restaurants with exquisite dishes and high-end food, but the actual cost does not need to spend much money, just creating a high-end atmosphere. Sometimes the taste is not as good as the small restaurant next door.

Young people are also gradually realizing this issue. They no longer pay for exquisite dishes, but want to truly eat delicious and affordable food, which can satisfy their desire to taste delicious food.

A representative example is Zibo barbecue. Zibo itself is not a tourist city, known for steel in the past, and belongs to a resource-based city.

Why does it attract countless tourists? It is because the price of barbecue is quite low. A family of four may only need more than 100 yuan to eat well and have good service. This cost-effectiveness naturally caters to the mainstream consumption concept of young people.II. Reasons for Reverse Consumption

In the past, young people loved to buy luxury goods, even if it meant saving money for several months, they still wanted to own a seemingly high-quality expensive item. Why have young people today lost this consciousness?

Mainly, the new generation of young people is mainly led by the post-2000s generation, and the oldest of the post-2000s generation is now 24 years old, becoming the main force of consumption.

These young people who have grown up live in a sufficiently strong country, and domestic products have ushered in an era of vigorous development, and they do not have too much concept of foreign luxury goods.

As our national strength continues to grow, and the products we design become more and more outstanding, foreign luxury goods are no longer attractive to this part of the young people.

We can also often see on the Internet that clothes or bags that cost thousands or even tens of thousands of yuan often have quality issues.

Some people even whitewash, saying that the clothing or bags of these brands are not suitable for long-term use. Since the price of tens of thousands of yuan cannot be used for a long time, there is no need to buy.

Ordinary bags with reliable quality can be used for a long time, and the style is also exquisite, so there is no need to choose other brands.

There are also mobile phones now, with the rise of domestic mobile phones, with various outstanding configurations, Apple's mobile phones have lost their own advantages.The new models that appear every year are like squeezing toothpaste, with no innovation at all, which has led countless young people to start choosing to use domestic mobile phones.

The situation with new energy vehicles is the same. In the past, when people mentioned Mercedes-Benz and BMW, they knew they were famous luxury cars. If someone could buy a car of this brand, it was a symbol of status.

But now, when young people choose cars, they focus on new energy, and many domestic new energy vehicles have become the mainstream in the market. Luxury cars like Mercedes-Benz and BMW can only attract young people's attention by continuously reducing prices.

A representative example is the BMW 3 Series. In the past, the price was as high as several hundred thousand, but now the electric car can be obtained for just over a hundred thousand.

Young people are no longer concerned about the added value brought by these brands. They only pay attention to which products have a higher cost-performance ratio, making them more comfortable and satisfied to use.

The post-2000s and the future post-2010s, they live in a country that is confident and strong enough, and they do not have the concept of worshipping foreign things. Naturally, they will support domestic products.

Many foreign big brands are just some premium products for them, while many domestic brands are truly cost-effective, practical, and satisfactory products.

In this situation, naturally, many young people will choose domestic products, which are not expensive and very cost-effective, so reverse consumption has become the mainstream now.Think carefully, we indeed do not need to pay for many expensive products from abroad, because in terms of quality or the materials used, they are not necessarily better than our ordinary goods.

III. The Significance of Reverse Consumption

When reverse consumption becomes mainstream, it can make the economy operate more ideally. Now when we open our mobile phones, almost every software has loan products, and they are even placed in prominent positions. Young people with insufficient willpower may click on these websites, find out that they can borrow a lot of money, and then think about their salary, which may be enough to cover the expenses brought by the division every month. Then they will start to borrow continuously.

In the end, the situation of robbing Peter to pay Paul occurs, and the snowball gets bigger and bigger, and their credit may even have problems. This is the common situation of many young people at present.

Young people who gradually react find that overconsumption is not advisable. It may briefly allow them to choose suitable products or desired items, but the subsequent repayment will face a great pressure. This also makes young people start to think about how to deal with normal development and consumption, and only in this way can they improve their happiness.

The borrowed money will be needed to be repaid one day, and the repayment process is also very painful. It is always stressful to use someone else's money, so they start to better control their expenses and budget, and only in this way can they plan a clear future.

Reverse consumption for them can better grow, not fall into the consumption trap, and can also promote the real fairness of society.If every young person spends money extravagantly, it may lead to the artificial inflation of many products. Nowadays, a cake can easily cost hundreds of yuan, and buying a loaf of bread from an ordinary bakery may also require twenty to thirty yuan, which has completely exceeded everyone's expectations.

Only by achieving truly fair and rational consumption can these inflated prices return to a normal point. Through this reverse consumption, we can also further improve the utilization rate when purchasing products, instead of buying them randomly and then discarding them without use.

This consumption concept can also narrow the wealth gap, making everyone feel neither inferior nor superior, and the whole society can become more inclusive.

IV. The Impact of Reverse Consumption

Any action has its pros and cons, and reverse consumption is no exception. Young people are gradually trying reverse consumption, which can promote the purchase of second-hand goods and make the utilization rate of some products higher, reducing unnecessary expenses.

By paying less, consumers can get satisfactory products, which will indeed improve consumer satisfaction. There is no need to repeatedly purchase duplicate products, which can also reduce extravagance and waste of resources, and conform to the principles of sustainable development.

However, this behavior also faces some negative impacts. It may cause the market to lose innovation and vitality. If everyone is satisfied with purchasing second-hand products, the sales of many goods will be severely affected, which is not conducive to the innovation and development of some products, nor to providing more job opportunities and sources of income.

After all, a decline in demand will inevitably affect orders, and companies will also stabilize their profits by laying off employees and reducing production, which may exacerbate social conflicts.Reverse consumption has the potential to reduce the overall desire to spend among young people and could also have a significant impact on tax revenue. These are some of the underlying issues, but overall, the benefits still outweigh the drawbacks.

After all, reverse consumption does indeed free up more money for us, allowing us to avoid risks in a timely manner when facing emergencies.

Conclusion

The reverse consumption of young people reflects that the current economic situation is not very ideal. If every young person can receive satisfactory wages, they would not need to resort to reverse consumption to buy second-hand products or force themselves to consume rationally.

Therefore, the reverse consumption of young people is actually a form of self-protection. It is hoped that in the future, companies will increase wages to make consumption more reasonable and healthy, which will truly achieve sustainable development and benefit the consumption of the entire society.